Vamos a Contar Mentiras
Described as youthful, humorous, and naughty
Project Scope
DIGITAL CONTENT
Newsletter Consulting
PR&MEDIA
Public Relations
Influencer Management
In autumn 2022, Mauricio Güell presents his first novel "Vamos a Contar Mentiras." Described as youthful, humorous, and naughty, this novel connects with readers who struggle with decision-making and find amusement in the quirks of human behavior.
Description and context
Our strategy for promoting Mauricio as an emerging writer and his novel involved reaching out to media for coverage and leveraging social media platforms. We assisted Mauricio in designing and launching his first Newsletter, as well as providing guidance on contacting relevant bookstagrammers for book reviews and promotion.
Strategy and Challenge
Results
The novel achieved a spot in the top 10 of the most humorous novels on Amazon