Utopia Music: Transforming the music industry
By leveraging technology and data, Utopia is transforming the music industry
Project Scope
PR&MEDIA
Public Relations
One-Shot Campaign
Utopia Music is a Swiss fintech company that provides support to the music industry, making it easier and faster to earn money without mistakes. Their innovative platform helps labels, publishers, and distributors streamline and improve their business processes, ensuring that everyone gets a fair payout for each service. From creation to consumption, Utopia works to protect copyright and ensure that every reproduction counts.
At the heart of Utopia Music's solution is a proprietary data platform that tracks and monitors song reproductions. This enables the company to automatically activate the payment process and ensure that the right people receive their fair share of the revenue. By leveraging technology and data, Utopia is transforming the music industry and empowering creators and rights holders to earn more from their work.
Description and context
We developed a One-Shot PR Campaign for the launch of Utopia Music in Barcelona and the announcement of Rosa Martínez as the Director of Utopia Music in Spain. To achieve this, we engaged in dialogue with some of the most important media outlets in the sector to help them understand the significance of Utopia Music's arrival in Spain and the value that Rosa Martínez brings to the company. By leveraging our expertise and network in the music and fintech industries, we successfully generated awareness and excitement for Utopia Music's launch in Spain.
Strategy and Challenge
Results
Generated 5 pieces of media coverage,
70K views and a media value
ROI of 5k €.