Empordaigua: Purifying water for the environment
High-quality and sustainable water solutions
Project Scope
DIGITAL CONTENT
Paid Advertising Content
Description and context
Empordaigua is a company that specializes in consulting, design, and technology for efficient and responsible water management. Their flagship product, Freshly Made Water®, is the result of their commitment to delivering high-quality and sustainable water solutions.
In December 2020, Empordaigua launched a campaign to market Freshly Made Water for home use. The product is unique because it goes through a high-purity filtration process that removes sediment and impurities, resulting in cleaner and healthier water. By choosing Freshly Made Water, consumers can enjoy great-tasting water while also making a positive impact on the environment by reducing the need for disposable containers.
We conducted research to identify the target audience for Freshly Made Water and created targeted ads to reach them. The ads included messaging that highlighted the unique benefits of Freshly Made Water, such as its high-purity filtration process and positive environmental impact.
One of the key challenges was to identify the target audience for Freshly Made Water and create ads that would resonate with them. Additionally, the water market is highly competitive, and we had to create messaging and content that would differentiate Freshly Made Water from other products and capture the attention of potential customers.
We tracked the success of the advertising campaign, through click-through rates and conversions.
Strategy and Challenge
Results
69,000 Users reached with Paid Ads (+403,7%)
145,000 Paid Impressions (+654,3%)