Los Espabilados: soundtracking the series
Project Scope
STRATEGY
Digital Strategy
CREATIVITY
Creative Direction
Artwork
Brand Identity
DIGITAL CONTENT
Social Media
Los Espabilados, an exquisite blend of lyrics and music, marked the debut track of Alfred's second studio album
In the early months of 2021, Alfred García released "Los Espabilados," the main theme of the original Movistar+ series titled "Los Espabilados," created by the visionary Albert Espinosa. The music video, shot in El Prat De Llobregat, featured the series' talented actors, adding a visual dimension to the song's storytelling.
The script was collaboratively written by Albert Espinosa, Alfred García, and the Australian film director Geoffrey Cowper, who also directed the video.
Description and context
Strategy and Challenge
Navigating the intricate balance between music and narrative, our strategic focus was to align the single's communication with the essence of the series. We crafted a comprehensive approach that resonated across press releases and creative materials. Engaging with media outlets and optimizing social media content, we ensured the narrative's significance was effectively conveyed.
Results
The single garnered substantial sales and widespread recognition. Notable mentions and appearances on platforms like Cadena 100, RTVE, El Diario, and 10 Minutos added to the song's success, amplifying both the TV series message and single.
