Tarannà: Sparking Artistry at Barcelona's Newest Dance Hub.
Project Scope
STRATEGY
Social Media Stategy
Digital Launch Strategy
CREATIVITY
Branding
Graphic Design
DIGITAL CONTENT
Social Media Content Community Management
Tarannà Arts is an art and creativity center in the heart of Barcelona where anyone can freely express themselves in any artistic form.
Description and context
In order to inspire and exchange artistic expression, Tarannà Arts was founded as a platform. It welcomes anybody who wants to take part. People can thrive both as people and as artists in this creative environment Regular dancing classes are offered by a group of dance industry specialists at Tarannà Arts. Additionally, they provide one- or multi-day "workshops" that are immersive experiences and activities covering a variety of artistic disciplines, including music, painting, art, creativity, music, and design, among others.
Strategy and Challenge
Along with creating and launching Tarannà Arts' official website, a multichannel digital launch strategy on social media, and the whole visual identity of Tarannà Arts, we did everything from scratch. We manage the content production and publication during the first two months of the project for the social media debut, in addition to the launch strategy.
Results
Brand identity: By creating a new logo and color scheme, the agency helped Tarannà Arts establish a visual identity that reflects their values and mission.
Social media presence: The agency helped Tarannà Arts establish a social media presence that aligns with their brand and messaging.
1K followers on IG
+20K views