Espai Alenar: A Sanctuary to Pause, Breathe, and Reconnect with Yourself.
Project Scope
STRATEGY
Digital Strategy Website Launch
CREATIVITY
Creative Direction
Rebranding
Visual Identity
DIGITAL CONTENT
Social Media Management Community Management
Espai Alenar is a place of profound tranquility and reflection that allows you to take a deep breath and pause to appreciate and observe your surroundings
In a time of relentless productivity, the constant checking culture, and the rush of everyday life, Espai Alenar offers classes and experiences designed to help you disconnect, whether through yoga or other creative practices.
With a physical activity space for activities like yoga (Sala Connecta) and another for exploring creativity (Sala Creación), this venue provides an opportunity to embrace serenity and inspiration, along with engaging experiences and great company, whether it's your own or shared with others.
Located in Vilanova i la Geltrú, Espai Alenar has professionals who can assist both individuals and corporate teams in finding their breath, all under the same principle: Living better is indeed possible.
Description and context
The collaboration with Espai Alenar began with a corporate image rebranding, which involved the introduction of their current corporate colors and typography, as well as the definition of their corporate culture and values.
In the realm of social media, we crafted their strategy and content plan, providing Community Management services during the initial month of our collaboration. For the subsequent months, we supplied templates for creating content independently.
On the digital content front, we developed and programmed a website from scratch and designed a template for mass email communication.
Finally, we offered support in the art direction and visual elements for their physical location situated in Vilanova i la Geltrú
Strategy and Challenge
Results
Enhanced Brand Identity: Established a visual identity that reflects the professionalism and passion of Espai Alenar.
Engaging Website: Developed a visually appealing and user-friendly landing page that effectively communicates their services.
Strong Social Media Presence: Established a strategic social media presence as a primary source of client acquisition.
+ 500% followers on Instagram
+ 7,7% engagement on Social Media
