Son del Aire Eventos: Elevating Live Music Experiences
From any genre or style, Son del Aire Eventos ensures a high-quality and hassle-free show.
Project Scope
STRATEGY
Brand Strategy
CREATIVITY
Creative Direction
Artwork
Brand Identity
DIGITAL CONTENT
Social Media Content Web Design
Son del Aire Eventos is a renowned Live Music Agency specializing in private events, offering exceptional entertainment solutions nationwide. With years of experience in artist management and production, Son del Aire began as a rumba group and evolved into a versatile agency. Led by professional musicians, they curate the perfect musical experience for each event, providing flexible and personalized services without limitations. From any genre or style, Son del Aire ensures a high-quality and hassle-free show.
Description and context
Strategy and Challenge
The challenge was to effectively communicate the transition from the rumba duo "Son del Aire" to "Son del Aire Eventos" and highlight their expanded range of services. To professionalize their image, we embarked on a comprehensive brand transformation. Starting with a new logo, we crafted a brand identity from scratch, capturing the dynamic essence of their music through irregular letters that convey movement and energy. Incorporating circles representing the diverse musicians and music notes that symbolize the industry, we visually portrayed their artistic prowess.
To establish a strong online presence, we developed a strategic social media plan and created engaging templates for their posts. Additionally, we designed a visually appealing and user-friendly landing page on their website. To pursue sponsorship opportunities, we crafted a compelling sponsorship dossier that showcased their unique offerings.
Results
Enhanced Brand Identity: Established a visual identity that reflects the professionalism and passion of Son del Aire Eventos.
Engaging Website: Developed a visually appealing and user-friendly landing page that effectively communicates their services.
Strong Social Media Presence: Established a strategic social media presence as a primary source of client acquisition.
Increased Credibility: Enhanced credibility and positioned Son del Aire Eventos as a reputable and reliable music event management company.
