"Salvar a los Pingüinos" Branding and Website Design
Salvar a los Pingüinos is a music production company that is dedicated to protecting artists and providing them with greater visibility.
Project Scope
CREATIVITY
Brand identity
Artwork
Web Design
DIGITAL CONTENT
Social Content for launch
Salvar a los Pingüinos is a music production company that is dedicated to protecting artists and providing them with greater visibility. They believe that artists should have the freedom to express themselves through their music and visual creations, and that they should be able to profit from the art that they create. They are also committed to building a profitable business while also keeping focus on the future, and recognizing that emerging artists will be the ones who set the example for generations to come.
At Salvar a Los Pingüinos, a space where artists can develop their careers and turn their ideas into reality is provided. They were born to support and guide you every step of the way.
Description and context
Strategy and creativity
We had the opportunity to develop a comprehensive digital launch strategy and brand for Salvar a Los Pinguinos. Our main challenge was to clearly communicate the essence of the brand through its visual identity.
We chose a crested penguin as the symbol to represent the lost artist with a rebellious spirit and exceptional talent. This approach reflects SALP's mission to support artists who feel ignored in the vast music industry. In addition to developing the brand, we designed and developed a new website.
Our team focused on creating a user-friendly and engaging platform that showcases the brand's identity and services. The result is a modern and responsive website that effectively communicates the brand's message and values.
Results
Increased Brand Awareness: The new branding strategy and website design led to increased brand recognition and awareness for Salvar a Los Pinguinos.
Positive Feedback: The new branding and website design were well-received by the target audience and received positive feedback.
“Trabajamos para que los artistas consigan la necesaria libertad e independencia creativa dentro de una industria que está en constante cambio y que, muchas veces, no deja suficiente espacio para que nos fijemos en los pequeños detalles.”
— Alfred García.