Inspiring the Next Generation with Outback Services
Outback Services offers different activities in nature for children at any time of the year.
Project Scope
CREATIVITY
Branding
Visual Identity
Creative Direction
Description and context
Their objective is to connect childreen with nature. To do this, Outback has a great variety of actions that include horse riding, ski or camps adapted to any profile and during any time of the year.
It is a young, actual and live brand that has devotion to nature, specially to the natural environment of La Cerdanya, where it is based.
Strategy and Challenge
The challenge was to connect with young people in times when nature matters less and less for them.
For that reason, we had to present a brand in an attractive way in order to transmit a good mood and to make childreen connect with nature since they are young.
We created the visual identity that represented different paths and ways of enjoying nature, looking for very basic colors and shapes that could connect with the little ones. We gave importance to each of the services they offer