Behind the Scenes: #ElCamerino T3 - Strategic Social Media and Content Creation
This new format of interviews aims to show the inside of the Catalan artistic and cultural scene.
Project Scope
ESTRATEGIA
Brand Strategy
Digital Strategy & Analytics
CREATIVIDAD
Creative Direction
Rebranding for Season 3
DIGITAL CONTENT
Social Media
Community Management
El Camerino d'Escena 25 was created in 2020 as a response to the pandemic's impact on the artistic industry. The project aims to bring young people closer to the Catalan artistic and cultural scene. Grove Agency has been working on this long-term project since its first season.
As of the first term of 2023, there have been three seasons. In the third season, we worked closely with the presenters Aleix Manzano and Mar Puga. El Camerino T4 offers a mix of music, theater, dance, and other cultural aspects that bring joy and cultural education to its viewers.
Description and context
Our challenge was to add more innovative, interactive, dynamic, and entertaining content than ever before to the project's third season. We devised a Strategic Communication Plan using social media platforms such as YouTube, Instagram, and Twitter to offer high-quality content tailored to each platform.
We focused on Instagram, where most of the audience was located. We explored formats that had worked well in previous seasons, such as Reels, and strengthened them with fresh content aimed at the primary target audience. We also created relevant hashtags, such as #Hype, #LaVeritatde, #LaVeuEnOff, #LExclusivade, #ElCamerinoRecomana, #SomCultura, #SomJoves, #SomEscena25, #SomImpuls, #SomTeatre, and #SomDansa.
Strategy and Challenge
#ElCamerino, the back door of catalan culture scene
Results
+1090 subscribers (1000% more than 2020)
Monthly Organic growth throughout 3 years
+100k YouTube views