Project Oasis: sustainability, innovation, and impact of independent digital native news organisations

Project Oasis seeks to reshape the media landscape and ensure its vitality in the digital age.

Project Scope

PR&MEDIA

Public Relations
Media Audit
Research Strategist Comms

In early 2023, SembraMedia, in collaboration with the European Journalism Centre (EJC), the Google News Initiative (GNI), the International Media Support (IMS), the Media and Journalism Research Center (MJRC), and the Global Forum for Media Development (GFMD), released a research project that emphasizes sustainability, innovation, and impact of independent digital native news organizations ans the increasing influence of women-led digital native media organizations in Europe, and highlights the important social issues they address in more than 40 countries across Europe.

By fostering collaboration, promoting diversity, and advocating for sustainable media practices, Project Oasis seeks to reshape the media landscape and ensure its vitality in the digital age.

In 2024, SembraMedia will launch the first phase of a global media directory, which will include data from Europe, the U.S., Canada and Latin America. They will be seeking allies to help them add media from Asia, Africa and the Middle East down the line

Description and context

In 2024, Grove Agency initiated its inaugural public relations campaign in Europe. We took charge of comprehensive media research and compiled a media database targeting outlets interested in Project Oasis, spanning various topics such as investigative journalism, feminism, press freedom, social impact, entrepreneurship and business, and European culture, among others. To achieve this, we conducted audits for over 300 media channels in each relevant country.

We crafted press releases and fostered relationships, securing collaboration agreements and promotional partnerships with journalists keen on Project Oasis.

The main partners we achieve were journalism.co.uk, Community Media Forum Europe, Col·legi de Periodistes de Catalunya, FT Strategies, Asociación de la Prensa de Madrid, Public Interest News Foundation, Media Innovation, International Center for Journalist, Knight Center, Lion Publishers and Fundación Gabo.

Strategy

Results

Here soon.

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