On the Net Today & Hoy en Internet: A Bilingual Digital Discovery Newsletter

Every Monday, Wednesday and Friday, On the Net Today provides 3 recommended links

Project Scope

CREATIVITY

Editorial Design
Newsletter Consulting
Visual Identity

Description and context

The internet offers countless contents and services of great interest and utility, but many of them go unnoticed by millions of users. The main goal of “On the Net Today” and "Hoy en Internet" is to facilitate the discovery of these contents so users can make the most of their browsing time and get the best out of the selected resources.

Every day, from Monday to Friday, On the Net Today provides 3 recommended links. These can range from websites, videos, courses, tools, reports, articles, podcasts, newsletters, to social media accounts—content found on the internet that truly offers something interesting and useful. Moreover, Hoy en Internet also pays special attention to significant news events to make it easier for readers to follow them through the internet.

This project was launched from Barcelona by Ismael Nafría and Clara Nafría. Ismael, a digital media journalist and the mind behind the newsletter "Tendenci@s," has authored books like "La Reinvención de The New York Times" and "Clarín, actualizado", among others. Clara, a marketing professional, is the founder of the communication agency Grove Agency and a co-founder of the social startup Woopdo.

All editions are available on the project's website:

hoyeninternet.beehiiv.com / https://www.onthenettoday.com/

This is a project incubated from within, starting from the initial creative idea, all the way through strategy development and implementation. From its inception, every aspect has been meticulously crafted and nurtured internally, ensuring that every detail aligns with the vision and objectives of the endeavor.

Strategy and Challenge

Results

  • Number of Post: 81

  • Average Open Rate: 62.4%

  • Average CTR: 16.9%

  • Total Impressions HEY: 50.9K

  • Total Subscribers: +450

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