Pilar Akaneya: Elevating Authentic Japanese Cuisine in Madrid
Sumi means charcoal, bi is fire, and yaki means grilled cooking. In other words, Japanese barbecue.
Project Scope
DIGITAL CONTENT
Social Media Content
Website Content Management
Community Management
PR&MEDIA
Public Relations
Event Management
VIP Client Management
At Pilar Akaneya, each table contains a barbecue with its own smoke extraction hood. A gastronomic paradise for lovers of grills and Japanese cuisine. Japanese sumibiyaki restaurant specializing in wagyu and Kobe beef A5. Madrid.
Pilar Akaneya also stands out for serving wagyu beef certified as Kobe Beef, the best meat in the world. And also the most expensive. In Spain, only one other restaurant in Madrid and one in Barcelona have a license to sell it and are listed in the official restaurant guide of the Kobe Beef Association. And in total, just 150 restaurants outside of Japan.
Description and context
To publicize the project, the website was created and activated. The most important challenge was creating a press content strategy and launching a product with National Geographic as a Partner.
It's a follow-up project. Currently, press management is carried out when something newsworthy happens, such as anniversaries or celebrations. Likewise, we work on digital content and reputation, achieving mention and space in different media.
Strategy, Naming and Logo
Results
80 articles published in spaces such as the Repsol Guide or Ara.Cat
587M readers
850K estimated views
2K social actions
375K media value.
