Unveiling the Artistic Community: #ElCamerino Launch and Season 2
This new format of interviews aims to show the inside of the Catalan artistic and cultural scene.
Project Scope
ESTRATEGIA
Digital Strategy & Operations
CREATIVITY
Creative Direction
Campaign Identity&Logo
Social Media Design
Video Production
DIGITAL CONTENT
Social Media Content
Community Management
El Eamerino d’Escena 25 was born in 2020 during the exceptional pandemic situation, opening a channel to bring young people closer to the artistic world, an industry severely affected by the crisis after the closure of multiple theaters and concert halls.
This is a long-term client. We have been carrying the project since its first season. As of first term of 2023, there exists third season.
Description and context
To approach young people between 18 and 25 to significant artists and people related to the Catalan culture in an attractive way. That's why we have designed a full 360 communications strategy with a focus on social media for #ElCamerino of @escena25, highlighting Reels as the formula for making viral videos and elaborating an communication strategy to increase the impact of the program in terms of views and follows. In addition, we have full brand control of their communication analytics.
Besides, we work hand in hand with the presentors to create the best content for users.
Strategy and Challenge
#ElCamerino, the back door of catalan culture scene
Results
See El Camerino Season 3 for updated results and check out Escena 25’s YouTube channel.
