Our strategy focused on creating a harmonious and spiritual ambiance across all communication platforms, both physical and digital. Our goal was to intertwine the principles of yoga, personal well-being, and environmental consciousness throughout the brand's visual identity. By incorporating textures, colors, and design elements inspired by yoga and spirituality, we crafted a serene and inviting universe that exuded peace and mindfulness.

To expand Om Made's reach, the brand created a yoga event in collaboration with Soma Yoga's School. This event provided a platform to showcase the brand's products and foster a community of like-minded individuals. We created pre-made graphic materials and mockups that were used for promotion at the yoga event and various veggie and natural cosmetic fairs.

Furthermore, we developed a comprehensive content plan targeting individuals who embraced an Om and Yoga lifestyle. By curating content that resonated with their philosophy and interests, we built a loyal following of individuals who identified with Om Made's values and sought a similar lifestyle. Through our strategic approach, we successfully communicated the brand's core message of inner harmony, environmental consciousness, and the transformative power of yoga in natural skincare.