Uniting Art and Social Causes in the New Technological Era
Join us in this transformative journey where NFTs become a powerful force in the creative economy, creating meaningful impact and driving positive change in our world.
Project Scope
CREATIVITY
Creative direction
Brand identity
Graphic design
Web design
DIGITAL CONTENT
Social Media strategy
Artists management
Community management
(project created by Grove Agency)
Incubated internally at Grove Agency, NFT X IMPACT connects artists, NGOs, and technology to create NFTs that generate a positive impact on society. In the bustling NFT exchange marketplaces, many tokens lack a meaningful narrative and social significance. We believe that art is a reflection of society and should have a collective purpose. With NFT X IMPACT, we aim to reshape the NFT landscape by integrating art, technology, and social collaboration.
Our project facilitates the search for NFT works that not only possess artistic value but also contribute to positive change in the world. Collaborating with social projects, we dedicate a portion of the proceeds from each sale to support these initiatives. By leveraging the power of blockchain technology, we bring together artists and NGOs, uniting them in a shared mission to make a tangible difference in society.
Description and context
Strategist&Challenge
Our strategy revolves around integrating artists and NGOs into the new technological era through the creation and sale of NFTs with added value and a shared objective. We curated a selection of artists and content creators who are passionate about giving visibility to social causes and making a positive impact through their creative work. By showcasing the stories behind each artist and their collections, including exclusive interviews and engaging content across various social channels, we generate significant interest and investment in these NFTs. The funds raised from the sale of each artwork are then distributed among the artists and the partnering NGOs, creating a cycle of collaboration and support.
The project encompasses two distinct collections:
NFTxCovid19
NFTxWomen.
Each collection focuses on raising awareness and driving change in specific areas of societal importance. Through our efforts, we strive to foster a thriving NFT ecosystem that transcends pure speculation and embraces art as a catalyst for social change.
Join us in this transformative journey where NFTs become a powerful force in the creative economy, creating meaningful impact and driving positive change in our world.
Results
Successful launch of NFT X IMPACT project, gaining recognition within the NFT community and beyond.
Curated selection of impactful NFT artworks that resonated with art enthusiasts and socially conscious individuals.
Increased visibility and support for partnered NGOs, raising awareness about their causes and generating funding.
Positive feedback and engagement from the artist community, fostering collaboration and amplifying the reach of their creative work.
