Crowdfunding in favor of the new SJD Pediatric Cancer Center Barcelona
Community that brings together people from different social sectors with talent and the ability to connect with others through Social Media
Project Scope
DIGITAL CONTENT
Social Media Consulting
Crowdfunding
PR&MEDIA
Influencer Invitation
Event Production
Impact for Real felt that they were not taking advantage of their community influence, since they only supported and participated in advertising and marketing campaigns. Since then, every year the organization chooses a social project to support. In 2018 it was the Pediatric Oncology Center of the Sant Joan de Déu Hospital in Barcelona, which treats 400 patients a year, specifically with the Pediatric Oncology Center of the medical center. They worked with Impact For Real.
Description and context
The challenge was to coordinate an impact activity with influencers who had the capacity to do something great and felt that they were not doing it. For this reason, a Crowdfunding was made in favor of the new SJD Pediatric Cancer Center Barcelona. The action started with a meeting at the Palace Hotel in the Catalan capital, with the aim of organizing the charity project and its digital dissemination, led by the influencers and supported by the thousands of people who follow them on networks.
Strategy and Challenge
“Impact for real represents activating the power of Social Media for good”
Results
15,000 € in less than 24 hours.
4 Million Impacted Users.
Pro bono work