Lento: Anne Lukin's Debut Single Beyond Operación Triunfo
Project Scope
STRATEGY
Digital Strategy
CREATIVITY
Creative Direction
Artwork
Brand Identity
DIGITAL CONTENT
Social Media
PR
Sponsorships
Lento delves into themes of personal growth, urging us to pause and explore our inner selves amidst the chaos of the world.
Meet Anne Lukin, a singer-songwriter from Pamplona, who captured hearts nationwide as the youngest contestant on the renowned TV talent show "Operación Triunfo 2020." Anne's exceptional vocal talent and heartfelt lyrics captivated audiences, making her a rising star with a promising future.
Anne's artistic journey doesn't stop at music. After her memorable run on the show, she delved into the creation and composition of her first professional music project. With a bold move towards self-publishing, she embarked on a transformative artistic endeavor, supported by Sweet Bird management, with whom Grove Agency has collaborated for several years.
Marking a significant milestone in her career, Anne presents "Lento" on September 23, 2021. This soulful single delves into themes of personal growth, urging us to pause and explore our inner selves amidst the chaos of the world.
Description and context
Our mission was to elevate Anne's image and artistic growth post-OT, elevating her music and visual direction to showcase her maturity. Through meticulous creative design and direction, we embarked on a journey to visually and sonically shape the path of her upcoming album. "Lento" serves as a powerful statement, setting the tone for her musical evolution.
Strategy and Challenge
Results
220K monthly listeners
+500K followers on social media
Double Digital No.1
+3 million streams
+1.5 million views