Project Scope

STRATEGY Content Strategy

CONTENT Influencer Marketing · Content creation · META Paid Ads Design · Community Management · Newsletters

About the client

Hanaley Travel is a Barcelona-based luxury travel agency specialising in tailor-made experiences. Their proposition goes beyond itinerary planning: clients work directly with destination experts to design trips that move away from established routes and connect authentically with each place.

What sets Hanaley apart is a three-part commitment: personalised consultation with on-the-ground experts, collaborative planning built around the client's specific interests, and 24/7 support throughout the trip — from day-to-day assistance to emergency resolution. They craft experiences for every kind of traveller: families, couples, honeymooners and solo adventurers.

Strategy and Challenge

Our focus is on building content that reflects their premium positioning: curating visuals and crafting copy around specific itineraries to keep the brand consistent and aspirational across every touchpoint.

Across their social channels and newsletter, we develop content around Hanaley's core promise: the dream trip, done properly. We also support their growth through influencer collaborations and brand partnerships with fashion brands, hotels and resorts, looking for natural connections between like-minded brands.