Project Scope

STRATEGY Digital Communication· META Ads Strategy

CONTENT Video and photo sessions · Content creation · META Paid Ads · Community Management

Description and context

Amenities Pack is a sustainable, premium amenities manufacturer based in Terrassa, Barcelona, supplying hotels across more than 40 countries. Since 1972, they have led the sector in product innovation and customisation, with a catalogue of over 1,000 references and more than one million possible combinations.

Their commitment to sustainability isn't a tagline. 95% of their collections use biodegradable materials, and they hold certifications including FSC and ECOLABEL.

Their guiding principle -"Cuidamos los pequeños detalles que hacen grande una habitación"- says everything about how they work.

Strategy and Challenge

When Amenities Pack came to us in 2024, they had no social media presence.

We built their digital presence from scratch across Instagram and LinkedIn, each platform serving a distinct purpose. LinkedIn targets the buyers and procurement managers who evaluate suppliers through digital channels before ever making contact.

Instagram is where the product gets to breathe: hotel collaborations, behind-the-scenes content, the craftsmanship most guests never think about.

To keep both channels fed with content that holds up, we produce photo and video sessions on location at partner hotels, and run Meta Paid Ads to drive web traffic and support their core objective: growth and stronger business partnerships.