Finboot: Embracing a Sustainable Tomorrow Through Blockchain Innovation.
Finboot is committed to accelerating digital transformation through blockchain technology
Project Scope
STRATEGY
Digital Strategy Rebranding Strategy
CREATIVITY
Creative Direction
Rebranding
Visual Identity
Description and context
Seeking to rebrand, they explored three proposals that showcased their potential across various themes. Opting for nature and sustainability, Finboot solidified their dedication to the circular economy and their mission to drive transparency and traceability in supply chains.
This rebrand amplifies Finboot's role in advancing the circular economy through blockchain technology, accelerating the path to a net-zero future and reinforcing their commitment to sustainability. They emerge as an agent of positive change and a champion for a more sustainable world.
To meet Finboot's objectives and address their main challenge, the agency developed three rebranding proposals, each focusing on a different aspect of the brand's potential.
These proposals shared common elements such as - clean and light identities
Circular and organic shapes
Legible and clear fonts
Institutional tone
Modernizing Gradients and Background Patterns that modernize
Emphasizing the Boot ahead of the Fin
Brand Icon
The options explored themes of nature and sustainability, supply chain, and blockchain and web. Ultimately, the client selected the nature and sustainability option.
Clean identities, without total blacks, with light and clarity.
Strategy and Challenge
Results
A refreshed brand identity that aligns with Finboot's commitment to the circular economy and blockchain technology.
Clear and cohesive visual elements, including clean identities, circular shapes, and legible fonts. Modernized design with gradients and background patterns. Emphasis on the boot symbol and the incorporation of a brand icon.
A strategic and visually appealing rebranding approach that resonates with Finboot's mission and target audience.