Beplus App: The Trending Video-Conversation Platform for Sports Fans in 2021
In the era of haters, BePlus has come as a social media platform with the goal of generating a community that can express their opinions with respect, fun and 'showing their faces'.
Project Scope
CREATIVITY
Rebrand
Social Media Design
DIGITAL CONTENT
Content Marketing
Social Media
Community Management
Email Marketing
PR
Influencer & Content Creator Management
Designed to promote video conversations in a fresh, agile and short format, either within the same B + social network or integrated into platforms and spaces of third parties. B+ allows users to create content sharing their thoughts, opinions and passions, in a video format of maximum 1’ in length and stored and available for 2 weeks. B+ has created a global community based on value and quality conversations.
B+ was also built for Corporations, Properties and Content Creators, offering the possibility for seamless integration into any website and allowing communities to participate and comment on any content.
An alternative social platform that encourages healthy conversations, dialogue and debates between users and journalists.
Description and context
Our strategy and goal? To help users DISCOVER the App and generate trust and interest in order to increase downloads and position it as one of the most revealing APPs of the year 2021-2022. To do this, we relied on Content Marketing, Community Building and Management and Media Partners Consulting, both from the App itself and from its Instagram and Twitter accounts.
Influencer & Content Creator Relations to contribute discovery and attraction to content
We carried out a rebranding in which we redesigned the logo to make it more accessible, current, digital and global.
Newsletter design and strategy identifying trends within the App and setting content verticals.
Strategy and Challenge
BePlus, BePart of the Face News
Results
+1600 IG followers
+1500 TT followers starting from 0
+10k App Downloads.