Crafting the Visual and Digital Identity for Anne Lukin's “Al Dia Siguiente” Album
Project Scope
STRATEGY
Digital Strategy
CREATIVITY
Creative Direction
Artwork
Brand Identity
Web Design
DIGITAL CONTENT
Social Media
PR
Sponsorships
Anne Lukin is a singer and songwriter from Pamplona. She will undoubtely be one of the surprises of the future.
At just 18 years she had become the youngest contestant at the national TV talent show "Operación Triunfo 2020". Anne conquered the audience with her enormous vocal talent, especially with the delicate lyrics that she composes.
Anne's artistic project goes beyond music. After going through the TV show, the artist immersed herself in the creation and composition of her first professional music project, discovering her artistic vocation and betting on self-publishing with the help and support of Sweet Bird management, with whom Grove Agency has collaborated for several years.
At the beginning of April 2021, her first album was released revealing the real Anne and her musical talent, with an authentic and pure speech.
Description and context
"Al Día Siguiente" is the first album by Anne Lukin, which revealed the real Anne and her musical talent. We worked on the design of the physical album, the design and launch of her official website and e-commerce, while also supporting press campaign and digital strategy, as well as outdoor advertising for the tour, Brand and Social consulting.
Strategy and Challenge
Results
The album in terms of sales performed very well.
She got mentions and appearances on Cadena 100, InStyle, La Vanguardia or Radio 3, among many others.