“Gira del Mar” is the story of a musician with a nomad mentality, with a need to live experiences every day and meet new people to find inspiration.

Project Scope

STRATEGY

Brand Strategy
Digital Strategy

CREATIVITY

Creative Direction
Naming
Campaign Identity&Logo
Social Media Design
Web Design

DIGITAL CONTENT

Social Media Content

PR&MEDIA

Partnered with Press Ag.

This sea tour took place in September 2021. Ramon, alongside the historic sailing ship Sant Isidre, traveled the Spanish Mediterranean coast for 15 days to offer free sunset live shows in different ports of the Costa Brava and the Balearic Islands. The artist took an idyllic cultural journey in search of inspiration that goes far beyond music. In fact, the regeneration and preservation of the Mediterranean coast was sought by promoting sustainability actions in each location, such as the collection of plastics and microplastics from the sea and beaches; as well as the inspiration for what will be his fourth album.

In a context of fighting for a more sustainable world, Ramon captained a sailboat on the sea hand in hand with non profits such as FitPlanet, Per la Mar Viva, Sharkmed, Save Posidonia Project and with the support of Banco Mediolanum. His port was sustainability, the union and preservation of our coasts and sea and inspiration in nature, and chose Grove Agency as a trip partner for communications.

Description and context

How could we sell a sustainable tour that is done for the love of art and without commercial interests having an international bank’s sponsorship and musicians getting paid? The challenge was to find a balance between Ramon's interests and what he wanted to communicate with the important social value and investment the bank was adding, that involved SDGs and sustainability action.

In any case, the main character was the sea, which we transferred to the naming and branding. The colors navy blue, light blue, broken white and earth brown, with a typography simulating handwriting, formed its visual identity.