Escena 25: Your Gateway to Cultural Events for the Youth
Project Scope
STRATEGY
Brand Strategy
Digital Strategy
CREATIVITY
Creative Direction
Brand Identity
DIGITAL CONTENT
Social Media Video Edit
Escena 25 seeks to bring young people between the ages of 18 and 25 closer to theatres, concert and dance halls, and circuses.
Escena 25 is a campaign promoted by the Departament de Cultura de la Generalitat de Catalunya, which seeks to bring young people between the ages of 18 and 25 closer to theatres, concert and dance halls, and circuses.
Every 25th of each month, the platforms of Escen25 get open and everyone registered between 18 and 25 can buy tickets for the best Catalan shows with a low price.
Description and context
Our comprehensive communications strategy for #Escena25 encompasses a 360 approach with a strong emphasis on social media, particularly utilizing Reels as a means to create viral videos. We have exercised full brand control over their social profiles and conducted digital communication analytics.
Strategy and Challenge
Results
+29% increase in followers since 2020 (6.7K),
+4K interactions, and a reach of 23.6K.
Substantial increase in website traffic, with 45.36% from Instagram and 31.58% from LinkedIn, while generating 7350.00% new users through paid content.
