Balio: Empowering Financial Conversations
Balio is a revolutionary personal financial community that aims to break down the taboo around money.
Project Scope
CREATIVITY
Creative Direction
Graphic Design
Social Media design
Video Edit
DIGITAL CONTENT
Digital Strategy Campagin
Social Media Presence
PR&MEDIA
PR&Media
Balio is a revolutionary personal financial community that aims to break down the taboo around money. Through its innovative 2020 app, Balio strives to make money conversations transparent and accessible to all. The main objective of Balio is to empower people to learn from and share their financial knowledge with each other. With Balio, you can connect with users who are in similar financial situations as yours, allowing you to explore how they invest and manage their income, their concerns, and providing an opportunity to engage in meaningful discussions.
Recognizing the sensitivity of discussing money, the app allows you to create anonymous profiles until you feel comfortable to freely express your financial thoughts and experiences. Furthermore, Balio is backed by a team of dedicated professionals who are available to answer any questions related to money, savings, investments, and guide you through various financial terms and concepts.
Description and context
The launch of Balio App was accompanied by a comprehensive digital and PR campaign aimed at raising awareness about the significance of open discussions about money and encouraging people to join the Balio community.
The campaign adopted a visual and strategic approach that revolved around addressing common questions and showcasing Balio's app as the solution. Instagram served as the primary platform for converting potential users into active participants, while Facebook was utilized for building brand loyalty. YouTube played a crucial role in creating awareness, and Twitter and LinkedIn were instrumental in fostering engagement and facilitating conversations.
A key component of the campaign was a teaser video that adhered to the same strategic principles as the rest of the campaign's content. The teaser was designed to be adaptable to various formats across different social media platforms, ensuring maximum reach and impact.
On the PR front, our main objective was to establish strong and meaningful relationships with influential media outlets in the financial sector, ensuring high-quality coverage and exposure for Balio.
By employing a targeted digital and PR campaign, Balio successfully conveyed the importance of financial conversations and generated significant interest in the Balio App, ultimately driving user engagement and community growth.
Strategist&Challenge
Our partnership with Balio involved strategic digital initiatives, creative conceptualization, and effective PR.
We crafted engaging content, including a captivating teaser trailer, and utilized emotional storytelling to drive user engagement.
Additionally, we facilitated press releases and established strong media relationships to generate exposure.
Recap
Increased app downloads
Increase in social media engagement and interactions
Secured coverage in top-tier financial publications
Garnered positive feedback and testimonials from Balio app users, highlighting the impact of the campaign on their financial well-being
Positioned Balio as a leading platform for open financial conversations and knowledge sharing within the industry
