Alloa is an entrepreneurial project dedicated to combating rural depopulation.

Project Scope

CREATIVITY

Brand Strategy
Visual Identity
Creative Concept
Packaging Design
Social Media Art Direction

DIGITAL CONTENT

Digital Strategy
Social Media Launch
Social Media Consulting
Social Media Content

Alloa is an entrepreneurial project dedicated to combating rural depopulation. Their mission is to produce 100% natural bar soaps using locally sourced plants, while also promoting the area's culture and traditions through effective communication strategies.

Description and context

Our primary challenge was to establish a strong brand identity and create compelling creative content. We aimed to highlight the brand's connection to the rural area and emphasize its commitment to sustainability.

Through meticulous branding efforts, we successfully captured the essence of local traditions and incorporated them into the packaging and visual elements of the products. In addition, we devised a comprehensive social media launch strategy to position Alloa as a local brand that supports rural communities.

Our goal was not only to showcase the products but also to promote the brand's values and commitment to the villages. The content we created aligned with this purpose, fostering a sense of connection and showcasing the positive impact of supporting local businesses.

By effectively conveying the natural and sustainable aspects of Alloa's products, and positioning the brand as an advocate for rural areas, we successfully tackled the challenges of brand identity establishment and social media launch.